To find the settings for Bulk Shop use the WP admin menu > Bulk Shop > Settings or WooCommerce > Settings > Bulk Shop
List settings let you change the names in the table header and other. If you like to change Name to i.e Product here you do this easy. Be aware that this changes will have priority over the included language settings (POT) so if you use more than one language we recommend to use the POT files and translate/change using i.e Loco translate plugin. Read how to translate using Loco.